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Built for every stage of MFD journey - From Certification to Success.

Why Getting Investors Is Not the Hard Part, Keeping Them Is

AssetPlus Co-founder Vishranth Suresh explains why getting an investor to start is easy, but keeping them disciplined through market cycles is the hard part.

Recent Videos

The One Thing AI Will Never Do for a Mutual Fund Distributor

Radhika Gupta on Why India Needs 10 Lakh Distributors Right Now

HDFC AMC Chief on Why India's MF Story Is Just Getting Started

The Kotak Veteran Who Reframed What the Mutual Fund Business Really Is

A CA's 15-Year Bet on Mutual Funds and What 13x Actually Looks Like

He Built 2.92 Crore AUM While Still Studying for His Exams

He Left a Rs.1.5 Lakh Salary for Rs.395 and Never Looked Back

He Earned Rs.350 His First Month. Now He Manages 5000 Client Portfolios

Originals

Become MFD

FINANCE

You're Already Doing an MFD's Work - Just Not Getting Paid for It

FINANCE

You're Already Doing an MFD's Work - Just Not Getting Paid for It

FINANCE

From Complete Beginner to Licensed MFD - The Exact Roadmap

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From Complete Beginner to Licensed MFD - The Exact Roadmap

FINANCE

How Indias Wealth Boom Will Create 10 Lakh MFD Jobs

FINANCE

How Indias Wealth Boom Will Create 10 Lakh MFD Jobs

FINANCE

Why Mid-Career Professionals Are Switching to MFD - And Winning Fast

FINANCE

Why Mid-Career Professionals Are Switching to MFD - And Winning Fast

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Is Becoming an MFD Right for You? An Honest Look at Year 1 Reality

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Is Becoming an MFD Right for You? An Honest Look at Year 1 Reality

FINANCE

Why Regular People Without Finance Degrees Are Becoming Top MFDs

FINANCE

Why Regular People Without Finance Degrees Are Becoming Top MFDs

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Why Every Family Will Need a Financial Guide by 2030

FINANCE

Why Every Family Will Need a Financial Guide by 2030

FINANCE

Why Indian Families Need Their Own MFD

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Why Indian Families Need Their Own MFD

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19 Crore Demat Accounts, Only 1.7 Lakh MFDs - The Gap Nobody Talks About

FINANCE

19 Crore Demat Accounts, Only 1.7 Lakh MFDs - The Gap Nobody Talks About

FINANCE

How Helping Others Build Wealth Quietly Builds Your Own Financial Freedom

FINANCE

How Helping Others Build Wealth Quietly Builds Your Own Financial Freedom

ON AIR

MFD Daily.

JioBlackRock targets HNIs with launch of ₹10 lakh hybrid long-short fund

JioBlackRock targets HNIs with launch of ₹10 lakh hybrid long-short fund

For mutual fund distributors, this SIF offers a new hybrid long-short option for affluent clients seeking volatility control and tax-efficient, outcome-oriented strategies beyond traditional MFs.

ICICI Prudential launches Multi-Asset Active FoF: Key details for investors

ICICI Prudential launches Multi-Asset Active FoF: Key details for investors

This multi-asset FoF offers MFDs a single-product solution to position diversified, actively managed asset allocation across equity, debt, gold and silver for clients seeking smoother long-term outcomes.

India's ETF industry crosses  ₹10 lakh crore AUM as ETF apps gain attention

India's ETF industry crosses ₹10 lakh crore AUM as ETF apps gain attention

Rapid growth in India’s ETF AUM and app-based access signals a structural shift toward low-cost passive products that MF distributors must factor into their product mix and client conversations.

Your ARN number is now accepted for Meta ads verification

Your ARN number is now accepted for Meta ads verification

Meta now accepting ARN for ad verification lets MFDs run compliant, more credible campaigns on Facebook and Instagram, strengthening investor trust and regulatory alignment.

RBI’s timely move on margin trading

RBI’s timely move on margin trading

RBI’s tighter norms on bank funding of margin trading aim to contain contagion risk from leveraged equity positions to the banking system, which distributors should factor into risk conversations with clients.

SIF assets grow nearly 7x in eight months, Hybrid Long-Short category leads industry expansion

SIF assets grow nearly 7x in eight months, Hybrid Long-Short category leads industry expansion

SIFs, especially Hybrid Long-Short strategies, are emerging as a key new allocation option for affluent clients seeking risk-managed, tax-efficient returns—creating a growing advisory and distribution opportunity for MF distributors who upskill early.

AMFI reshuffle expected to see a marginal rise in large-cap cut-off, drop in mid-cap bar

AMFI reshuffle expected to see a marginal rise in large-cap cut-off, drop in mid-cap bar

AMFI’s latest market-cap reclassification will shift several names across large-, mid- and small-cap buckets, affecting MF distributors’ product positioning, model portfolios and category-wise allocation calls.

Smallcap funds beat all equity mutual fund categories over 3 months. Should investors change SIP strategy?

Smallcap funds beat all equity mutual fund categories over 3 months. Should investors change SIP strategy?

Smallcap funds’ sharp rebound and rich valuations mean distributors should guide clients towards disciplined SIP-based, long-horizon and asset-allocation-driven exposure rather than aggressive fresh bets or lump-sum entries.

The ABC Framework: Your Plan for Normal Markets, Bubbles and Crashes

The Holy Grail of Asset Allocation

Double Faster

Why Asset Allocation Matters Less Than You Think (Initially)

Count Doubles. That’s the Game

ON AIR

Regulatory Corner.

RBI to simplify regulatory framework governing acquisition of major shareholding in banks by institutional investors

RBI proposes easing rules for mutual funds, insurers to acquire higher stake in banks

Debt mutual funds see over Rs 1 lakh crore outflows in June. Is the outflow trend likely to continue?

Avendus Future Leaders Fund III invests Rs 140 Cr in PPFAS, eyes Rs 1,800 Cr final close

Parag Parikh Flexi Cap Fund among 10 equity funds that received over Rs 1,900 crore inflows in June

Baroda BNP Paribas Mutual Fund launches Services Fund to tap India's expanding services economy

The Wealth Company Mutual Fund launches mid-cap fund, eyes India's next generation of market leaders

NFO Update: Baroda BNP Paribas Mutual Fund launches a services fund

REIT-focused mutual funds set to debut as dedicated indices gain traction

RBI proposes one-time nod for MFs, insurers to raise bank stakes

Cash levels at equity MFs fall to 19-month low in June

Mutual fund flows decoded: Why AMFI's monthly data matters for investors

Mutual funds boost equity bets in June, favour largecaps and private banks

Only 30% of individual investors' mutual fund AUM is in direct plans: Why retail buyers still prefer regular route

Supreme Court upholds Sebi's action against Kotak AMC, MD Nilesh Shah

Mandate first, gains later; Sebi compliance, never falter': What Supreme Court's Kotak ruling means for...

SEBI, fund chiefs back simpler investing rules at Moneycontrol Summit

Mirae Asset Nifty200 Momentum 30 Plus 8-13yr G-Sec 75:25 Index Fund - Regular Plan Investment Details

Fund houses tread cautiously on Sebi's life-cycle funds

SBI Funds is going public | Plus: Why it’s so hard to gather land in India

Mid-cap funds topped equity inflows in June. Here's what the top five funds bought and sold

SIF inflows: Hybrid long-short funds account for 67% of total SIF AUM at Rs 11,910 crore

4 mutual fund NFOs will open for subscription this week. Check key dates and details

SIF AUM jumps 29 pc to Rs 17,858 cr in Jun; hybrid strategies hold 72 pc share

Only one international mutual fund remains open for fresh SIPs after 11 schemes shut doors

Inflows to multi-asset allocation funds jumps 22% MoM amid increased stock market volatility

Why getting a SWP death claim is not that simple for surviving spouses and why Sebi must ensure strict adheren

Irdai digs into life insurers' costs beyond commissions

SBI CRISIL - IBX SDL - June 2034 Index Fund - Regular Plan Investment Details

SBI MF banks on SIP as first investment strategy to tap 530 mn SBI customers; sees SIP as the new RD

NFOs: 13 mutual funds and 2 SIFs are open for subscription. Check dates and key details

India's mutual fund map: Maharashtra leads by a mile, but here's what AMFI data says about every state

Universal KYC could potentially double SBI MF's SIP book, says Joint CEO

SBI Mutual Fund to enter private equity, scale private credit business after IPO

Edelweiss Mutual Fund suspends fresh SIPs in seven overseas schemes from July 10

MF assets overtake FII holdings for first time, driven by debt and ETFs

India's mutual fund industry just beat FIIs in a historic first. Here's what changed

PGIM India Mutual Fund announces temporary suspension of fresh subscription in its 3 international funds

Kotak Mutual Fund launches Nifty Private Bank ETF

Mutual fund assets surpass FPIs for the first time as SIP inflows drive retail investing

PGIM MF suspends subscription to 3 of its international funds beginning July 9

IRDAI plans to link insurance commissions to product complexity, policy retention

IRDAI proposes mandatory disclosure of insurance commissions: Report | It is still working on the disclosure mechanism

State-wise SIP Trends Reflect India's Expanding Mutual Fund Industry: AMFI Annual Report FY26

NFO Insight: Can AlphaGrep's algorithm-driven multi-asset fund deliver better risk-adjusted returns?

Kotak AMC, executives seek settlement in Essel Group debt dispute

6 out of 10 discretionary equity PMS outperform benchmark: APMI

International mutual funds: Only 12 funds still accept fresh SIPs. See the list

Axis MF launches Axis Nifty50 Equal Weight Index Fund: Here's what you need to know

SIFs could emerge as the second-largest investment category after mutual funds: Kalpesh Jain, Infinity SIF by Kotak MF

RBI flags mis-selling of life insurance policies again

Crypto should not be legalised in India: RBI tells Parliamentary Panel

NFO Alert: Invesco Mutual Fund launches equity long-short fund under its SIF platform Summit

Invesco Mutual Fund launches maiden SIF product - Summit Equity Long-Short Fund

New fund offer: 8 mutual funds and 2 SIFs are now open for subscription. Check details

More Indians are investing through SIPs. Does that change the wealth creation story?

Mirae Asset MF launches Mirae Asset BSE Midcap 150 Momentum 30 ETF and FOF

JioBlackRock to offer full MF bouquet in 3 years; plans more SIFs, ETFs, GIFT City products

IRDAI softens stance on insurer listings

Seeking mobile nos for policy info 'dark pattern': Irdai chief

SEBI to set up a working committee to strengthen regulatory framework for MFDs and IAs

AMFI urges SEBI not to reduce TER of MF schemes

Edelweiss AMC crosses Rs 1 lakh crore equity AUM milestone, SIP book at Rs 690 crore

NFOs open on July 02

IRDAI clears another general insurance license; Bima Sugam to go live by September-end: Ajay Seth

RBI flags AI stock boom as financial stability risk, says Indian banks remain resilient

LIC flags 'rampant mis-selling' in life insurance, warns of fraud in pockets

Bima Sugam to go live by September-end: IRDAI chief

NFO Alert: ICICI Prudential Mutual Fund announces launch of balanced hybrid fund

HDFC Mid Cap Fund joins the Rs 1 lakh crore club. Here are India's biggest mutual funds

From scanning finfluencer ads to mutual fund misselling, here's how SEBI is putting AI to work

Mutual Funds remain resilient, but stress-test breaches rise: RBI FSR 2026

Performance-linked mutual fund fee framework in place, but industry yet to adopt it: SEBI Executive...

SEBI reviewing Regulation 24B, may consider more relaxations for AMCs: SEBI ED Manoj Kumar

Can your debt mutual fund withstand liquidity pressure? Here's what the RBI financial stability report reveals

SEBI wants mutual fund investor base to grow from 5 crore to 50 crore, sees digital distribution as key

International gains revive appetite for global mutual fund schemes

JioBlackRock targets HNIs with launch of ₹10 lakh hybrid long-short fund

ICICI Prudential launches Multi-Asset Active FoF: Key details for investors

India's ETF industry crosses ₹10 lakh crore AUM as ETF apps gain attention

Your ARN number is now accepted for Meta ads verification

RBI’s timely move on margin trading

SIF assets grow nearly 7x in eight months, Hybrid Long-Short category leads industry expansion

AMFI reshuffle expected to see a marginal rise in large-cap cut-off, drop in mid-cap bar

Smallcap funds beat all equity mutual fund categories over 3 months. Should investors change SIP strategy?

The risks that come with US economy going from K to L-shaped

Inflation cools in biggest euro economies, easing rate hike urgency

U.S. consumer confidence rises as gas prices fall, but economic outlook remains gloomy

The five stages of a USMCA shakeup

Who gains in an AI-supercharged economy?

External shock risks rise as geopolitics, AI reshape global economy; near-term outlook uncertain: RBI governor

Brokers hold out relief hope ahead of Reserve Bank of India's credit norms

India is plotting a game-changer for RBI, banks, corporates, investors

Sebi panel weighs proposal to open physically settled commodity trades to FPIs

Celebrity @ 5 lakh followers: SEBI’s draft ad code may slow influencer ads

Big changes ahead? IRDAI to soon unveil insurance distribution reform paper

Lost money to cyber fraud? RBI's new rules offer compensation of up to ₹25,000

Sebi resolves over 5,500 investor complaints in May via SCORES platform

Big assets, bigger responsibilities: RBI's message to India’s largest non-banks

RBI proposes opening term money market to NBFCs, companies

ORIGINALS

Pro MFD Kit.

How Great MFDs Match Every Client to the Right Mutual Fund

How Great MFDs Match Every Client to the Right Mutual Fund

Learn how NAV, AUM, SIPs and the SEBI riskometer actually work so you can match every client to the right fund category.

WATCH FULL VIDEO
00:30
00:45

The Simple Framework MFDs Use to Spot Fund Red Flags Early

The Simple Framework MFDs Use to Spot Fund Red Flags Early

Learn the 3-3-3 Rule that helps MFDs tell structural fund breakdown from normal market cycles before clients lose serious money.

WATCH FULL VIDEO

69% of Clients Judge You Before You Speak - Here's How to Win Anyway

69% of Clients Judge You Before You Speak - Here's How to Win Anyway

Find out how fixing dress, body language, and meeting structure took one MFD's client conversion rate from 30 percent to over 65 percent.

WATCH FULL VIDEO

Your First Clients Are Sitting in Your WhatsApp Right Now

Your First Clients Are Sitting in Your WhatsApp Right Now

Learn how one MFD turned his personal WhatsApp contacts into 60 plus clients and Rs. 4.2 crore in AUM without a single cold call or ad.

WATCH FULL VIDEO

Why One-Size Messages Are Quietly Killing Your MFD Practice

Why One-Size Messages Are Quietly Killing Your MFD Practice

Stop firefighting client WhatsApp panic and build an email plus WhatsApp system that cut one MFD's response time by 60 percent and grew AUM 35 percent.

WATCH FULL VIDEO

The 4-Pillar WhatsApp Strategy That Makes You the Neighbourhood MFD

The 4-Pillar WhatsApp Strategy That Makes You the Neighbourhood MFD

Learn how a Pune MFD tripled local referrals and hit a 40 percent response rate using a compliant WhatsApp hyperlocal marketing system.

WATCH FULL VIDEO

Why Insurance + Mutual Funds Beats Either Alone - The Math MFDs Ignore

Why Insurance + Mutual Funds Beats Either Alone - The Math MFDs Ignore

Learn why an MFD who lost Rs. 4 crore AUM to medical emergencies now blends insurance and mutual funds for 47 percent better growth.

WATCH FULL VIDEO

Stop Cold Calling: Your Contacts Are Already Your First AUM

Stop Cold Calling: Your Contacts Are Already Your First AUM

Discover how one Mumbai MFD built Rs. 90 crore in AUM with 80 percent from referrals alone, using a simple 3 Circles network framework.

WATCH FULL VIDEO
ON AIR

Finsight.

The ABC Framework: Your Plan for Normal Markets, Bubbles and Crashes

The Holy Grail of Asset Allocation

Double Faster

Why Asset Allocation Matters Less Than You Think (Initially)

Count Doubles. That’s the Game