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Markets don’t always behave rationally. Your portfolio shouldn’t have to either.

Arun Kumar
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The Holy Grail of Asset Allocation

If equity investing is so powerful, why do so few investors fully benefit from it?

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Double Faster

Simple math behind faster wealth creation.

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Why Asset Allocation Matters Less Than You Think (Initially)

Asset allocation does not matter equally at every stage of wealth creation.

Arun Kumar
July 2, 2026

Count Doubles. That’s the Game

Compounding is one of the most important ideas in investing.

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SIF assets grow nearly 7x in eight months, Hybrid Long-Short category leads industry expansion

5 mins read

SIFs, especially Hybrid Long-Short strategies, are emerging as a key new allocation option for affluent clients seeking risk-managed, tax-efficient returns—creating a growing advisory and distribution opportunity for MF distributors who upskill early.

AMFI reshuffle expected to see a marginal rise in large-cap cut-off, drop in mid-cap bar
21 Dec 2025

AMFI reshuffle expected to see a marginal rise in large-cap cut-off, drop in mid-cap bar

4 Mins Read

AMFI’s latest market-cap reclassification will shift several names across large-, mid- and small-cap buckets, affecting MF distributors’ product positioning, model portfolios and category-wise allocation calls.

6 out of 10 discretionary equity PMS outperform benchmark: APMI
21 Dec 2025

6 out of 10 discretionary equity PMS outperform benchmark: APMI

10 Mins Read

For MFDs, the data shows that a majority of discretionary equity PMS strategies have generated meaningful alpha over five years, but performance dispersion and differing benchmarks make careful product selection and comparison critical.

Mutual Fund AUM-to-bank deposit ratio triples in a decade to 31% in August
21 Dec 2025

Mutual Fund AUM-to-bank deposit ratio triples in a decade to 31% in August

3 Mins Read

Rapid growth in mutual fund AUM versus bank deposits signals a structural shift in household savings that MFDs can tap into for higher market-linked allocations.

Axis MF launches Axis Nifty50 Equal Weight Index Fund: Here's what you need to know
21 Dec 2025

Axis MF launches Axis Nifty50 Equal Weight Index Fund: Here's what you need to know

6 Mins Read

Axis MF’s Nifty50 Equal Weight Index Fund gives distributors a new passive large-cap option that reduces stock concentration risk while aiming to capture potential long-term outperformance over traditional Nifty 50 funds.

India's ETF industry crosses  ₹10 lakh crore AUM as ETF apps gain attention
21 Dec 2025

India's ETF industry crosses ₹10 lakh crore AUM as ETF apps gain attention

6 Mins Read

Rapid growth in India’s ETF AUM and app-based access signals a structural shift toward low-cost passive products that MF distributors must factor into their product mix and client conversations.

More Indians are investing through SIPs. Does that change the wealth creation story?
21 Dec 2025

More Indians are investing through SIPs. Does that change the wealth creation story?

7 Mins Read

For mutual fund distributors, the surge in SIP participation reinforces SIPs as a robust long-term wealth creation tool, with outcomes still driven primarily by earnings growth and investor discipline rather than crowding.

NFO Alert: Invesco Mutual Fund launches equity long-short fund under its SIF platform Summit
21 Dec 2025

NFO Alert: Invesco Mutual Fund launches equity long-short fund under its SIF platform Summit

5 Mins Read

Summit SIF’s new equity long-short NFO offers distributors a differentiated, high-minimum, alpha-seeking product that can profit from both rising and falling markets for experienced clients.

Small cap funds beat all equity mutual fund categories over 3 months. Should investors change SIP strategy?
21 Dec 2025

Small cap funds beat all equity mutual fund categories over 3 months. Should investors change SIP strategy?

8 Mins Read

Smallcap funds’ sharp rebound and rich valuations mean distributors should guide clients towards disciplined SIP-based, long-horizon and asset-allocation-driven exposure rather than aggressive fresh bets or lump-sum entries.

Your ARN number is now accepted for Meta ads verification
21 Dec 2025

Your ARN number is now accepted for Meta ads verification

3 Mins Read

Meta now accepting ARN for ad verification lets MFDs run compliant, more credible campaigns on Facebook and Instagram, strengthening investor trust and regulatory alignment.

JioBlackRock to offer full MF bouquet in 3 years; plans more SIFs, ETFs, GIFT City products
21 Dec 2025

JioBlackRock to offer full MF bouquet in 3 years; plans more SIFs, ETFs, GIFT City products

8 Mins Read

JioBlackRock’s aggressive three-year expansion into SIFs, ETFs and GIFT City products will widen your advisory shelf with more hybrid, risk-managed and global options for evolving client needs.

Invesco Mutual Fund launches maiden SIF product - Summit Equity Long-Short Fund
21 Dec 2025

Invesco Mutual Fund launches maiden SIF product - Summit Equity Long-Short Fund

3 Mins Read

Invesco MF’s new Summit Equity Long-Short SIF gives distributors a differentiated, long–short equity solution for affluent and accredited clients seeking flexible, volatility-aware strategies.

RBI’s timely move on margin trading
21 Dec 2025

RBI’s timely move on margin trading

4 mins read

RBI’s tighter norms on bank funding of margin trading aim to contain contagion risk from leveraged equity positions to the banking system, which distributors should factor into risk conversations with clients.

IRDAI proposes public mis-selling records, commission clawback to curb insurance sales malpractice
21 Dec 2025

IRDAI proposes public mis-selling records, commission clawback to curb insurance sales malpractice

6 Mins Read

IRDAI’s proposed anti–mis-selling rules could sharply tighten accountability, disclosure and commission practices for anyone distributing insurance alongside investment products to clients.

State-wise SIP Trends Reflect India's Expanding Mutual Fund Industry: AMFI Annual Report FY26
21 Dec 2025

State-wise SIP Trends Reflect India's Expanding Mutual Fund Industry: AMFI Annual Report FY26

5 Mins Read

State-wise SIP and retail AUM trends signal a deeper, more broad-based opportunity set for mutual fund distributors beyond traditional metros.

Aditya Birla Sun Life MF reopens three international funds from September 24
21 Dec 2025

Aditya Birla Sun Life MF reopens three international funds from September 24

5 Mins Read

Aditya Birla Sun Life MF’s reopening of three international schemes with a Rs 1 crore per PAN per day cap creates fresh overseas allocation opportunities that MFDs can position for clients within defined limits.

SIFs could emerge as the second-largest investment category after mutual funds: Kalpesh Jain, Infinity SIF by Kotak MF
21 Dec 2025

SIFs could emerge as the second-largest investment category after mutual funds: Kalpesh Jain, Infinity SIF by Kotak MF

9 Mins Read

SIFs can become a major post-MF category for MFDs, offering tax-efficient, derivative-backed strategies that demand certification, product differentiation and careful client-risk mapping.

New fund offer: 8 mutual funds and 2 SIFs are now open for subscription. Check details
21 Dec 2025

New fund offer: 8 mutual funds and 2 SIFs are now open for subscription. Check details

4 Mins Read

Multiple new NFOs and SIFs across hybrid, multi-asset, passive, index and overnight categories are open briefly, offering distributors fresh product ideas with varied ticket sizes for different client segments.

ICICI Prudential launches Multi-Asset Active FoF: Key details for investors
21 Dec 2025

ICICI Prudential launches Multi-Asset Active FoF: Key details for investors

7 Mins Read

This multi-asset FoF offers MFDs a single-product solution to position diversified, actively managed asset allocation across equity, debt, gold and silver for clients seeking smoother long-term outcomes.

Kotak Alts closes Rs 5,000-crore Yield & Growth Fund with domestic capital
21 Dec 2025

Kotak Alts closes Rs 5,000-crore Yield & Growth Fund with domestic capital

4 Mins Read

Kotak Alts’ fully domestically funded Rs 5,000-crore Yield & Growth AIF highlights growing local appetite for private credit and real-asset strategies that can complement client portfolios beyond traditional mutual funds.

JioBlackRock targets HNIs with launch of ₹10 lakh hybrid long-short fund
21 Dec 2025

JioBlackRock targets HNIs with launch of ₹10 lakh hybrid long-short fund

8 Mins Read

For mutual fund distributors, this SIF offers a new hybrid long-short option for affluent clients seeking volatility control and tax-efficient, outcome-oriented strategies beyond traditional MFs.

HDFC Mid Cap Fund joins the Rs 1 lakh crore club. Here are India's biggest mutual funds
21 Dec 2025

HDFC Mid Cap Fund joins the Rs 1 lakh crore club. Here are India's biggest mutual funds

3 Mins Read

HDFC Mid Cap Fund’s entry into the ₹1 lakh crore AUM club, with strong 3–5 year returns, reinforces the case for mid-cap equity as a core growth option in MF distributors’ client portfolios—provided suitability and long-term track record are evaluated carefully.

July 31, 2026

JioBlackRock targets HNIs with launch of ₹10 lakh hybrid long-short fund

8 Mins Read
July 31, 2026

ICICI Prudential launches Multi-Asset Active FoF: Key details for investors

7 Mins Read
July 31, 2026

RBI’s timely move on margin trading

4 mins read
July 31, 2026

SIF assets grow nearly 7x in eight months, Hybrid Long-Short category leads industry expansion

5 mins read

Regulatory Corner.

September 25, 2026

Fund houses raise BER accounting concerns with SEBI

Global deal value rebounded on a handful of mega-mergers as volatility cooled, but Gulf-bound targets and equity issuance slowed with escalation risk still hanging over markets.

4 Mins Read
August 3, 2026

RBI to simplify regulatory framework governing acquisition of major shareholding in banks by institutional investors

Global deal value rebounded on a handful of mega-mergers as volatility cooled, but Gulf-bound targets and equity issuance slowed with escalation risk still hanging over markets.

6 Mins Read
August 3, 2026

RBI proposes easing rules for mutual funds, insurers to acquire higher stake in banks

Global deal value rebounded on a handful of mega-mergers as volatility cooled, but Gulf-bound targets and equity issuance slowed with escalation risk still hanging over markets.

3 Mins Read
August 3, 2026

RBI proposes one-time nod for MFs, insurers to raise bank stakes

Global deal value rebounded on a handful of mega-mergers as volatility cooled, but Gulf-bound targets and equity issuance slowed with escalation risk still hanging over markets.

5 Mins Read
August 3, 2026

Supreme Court upholds SEBI's action against Kotak AMC, MD Nilesh Shah

Global deal value rebounded on a handful of mega-mergers as volatility cooled, but Gulf-bound targets and equity issuance slowed with escalation risk still hanging over markets.

5 Mins Read
August 3, 2026

Mandate first, gains later; SEBI compliance, never falter': What Supreme Court's Kotak ruling means for...

Global deal value rebounded on a handful of mega-mergers as volatility cooled, but Gulf-bound targets and equity issuance slowed with escalation risk still hanging over markets.

9 Mins Read
August 3, 2026

SEBI, fund chiefs back simpler investing rules at Moneycontrol Summit

Global deal value rebounded on a handful of mega-mergers as volatility cooled, but Gulf-bound targets and equity issuance slowed with escalation risk still hanging over markets.

3 Mins Read
August 3, 2026

IRDAI plans to link insurance commissions to product complexity, policy retention

Global deal value rebounded on a handful of mega-mergers as volatility cooled, but Gulf-bound targets and equity issuance slowed with escalation risk still hanging over markets.

10 Mins Read
August 3, 2026

IRDAI proposes mandatory disclosure of insurance commissions: Report | It is still working on the disclosure mechanism

Global deal value rebounded on a handful of mega-mergers as volatility cooled, but Gulf-bound targets and equity issuance slowed with escalation risk still hanging over markets.

2 Mins Read
August 3, 2026

Kotak AMC, executives seek settlement in Essel Group debt dispute

Global deal value rebounded on a handful of mega-mergers as volatility cooled, but Gulf-bound targets and equity issuance slowed with escalation risk still hanging over markets.

5 Mins Read
August 3, 2026

RBI flags mis-selling of life insurance policies again

Global deal value rebounded on a handful of mega-mergers as volatility cooled, but Gulf-bound targets and equity issuance slowed with escalation risk still hanging over markets.

5 Mins Read
August 3, 2026

Crypto should not be legalised in India: RBI tells Parliamentary Panel

Global deal value rebounded on a handful of mega-mergers as volatility cooled, but Gulf-bound targets and equity issuance slowed with escalation risk still hanging over markets.

3 Mins Read
August 3, 2026

IRDAI softens stance on insurer listings

Global deal value rebounded on a handful of mega-mergers as volatility cooled, but Gulf-bound targets and equity issuance slowed with escalation risk still hanging over markets.

6 Mins Read
August 3, 2026

SEBI to set up a working committee to strengthen regulatory framework for MFDs and IAs

Global deal value rebounded on a handful of mega-mergers as volatility cooled, but Gulf-bound targets and equity issuance slowed with escalation risk still hanging over markets.

3 Mins Read
August 3, 2026

AMFI urges SEBI not to reduce TER of MF schemes

Global deal value rebounded on a handful of mega-mergers as volatility cooled, but Gulf-bound targets and equity issuance slowed with escalation risk still hanging over markets.

3 Mins Read
August 3, 2026

IRDAI clears another general insurance license; Bima Sugam to go live by September-end: Ajay Seth

Global deal value rebounded on a handful of mega-mergers as volatility cooled, but Gulf-bound targets and equity issuance slowed with escalation risk still hanging over markets.

7 Mins Read
August 3, 2026

RBI flags AI stock boom as financial stability risk, says Indian banks remain resilient

Global deal value rebounded on a handful of mega-mergers as volatility cooled, but Gulf-bound targets and equity issuance slowed with escalation risk still hanging over markets.

5 Mins Read
August 3, 2026

LIC flags 'rampant mis-selling' in life insurance, warns of fraud in pockets

Global deal value rebounded on a handful of mega-mergers as volatility cooled, but Gulf-bound targets and equity issuance slowed with escalation risk still hanging over markets.

5 Mins Read
August 3, 2026

Bima Sugam to go live by September-end: IRDAI chief

Global deal value rebounded on a handful of mega-mergers as volatility cooled, but Gulf-bound targets and equity issuance slowed with escalation risk still hanging over markets.

4 Mins Read
August 3, 2026

Performance-linked mutual fund fee framework in place, but industry yet to adopt it: SEBI Executive...

Global deal value rebounded on a handful of mega-mergers as volatility cooled, but Gulf-bound targets and equity issuance slowed with escalation risk still hanging over markets.

4 Mins Read
August 3, 2026

SEBI wants mutual fund investor base to grow from 5 crore to 50 crore, sees digital distribution as key

Global deal value rebounded on a handful of mega-mergers as volatility cooled, but Gulf-bound targets and equity issuance slowed with escalation risk still hanging over markets.

4 Mins Read
July 31, 2026

Brokers hold out relief hope ahead of Reserve Bank of India's credit norms

Global deal value rebounded on a handful of mega-mergers as volatility cooled, but Gulf-bound targets and equity issuance slowed with escalation risk still hanging over markets.

2 Mins Read
July 31, 2026

India is plotting a game-changer for RBI, banks, corporates, investors

Global deal value rebounded on a handful of mega-mergers as volatility cooled, but Gulf-bound targets and equity issuance slowed with escalation risk still hanging over markets.

10 Mins Read
July 31, 2026

SEBI panel weighs proposal to open physically settled commodity trades to FPIs

Global deal value rebounded on a handful of mega-mergers as volatility cooled, but Gulf-bound targets and equity issuance slowed with escalation risk still hanging over markets.

7 Mins Read
July 31, 2026

Celebrity @ 5 lakh followers: SEBI’s draft ad code may slow influencer ads

Global deal value rebounded on a handful of mega-mergers as volatility cooled, but Gulf-bound targets and equity issuance slowed with escalation risk still hanging over markets.

6 Mins Read
July 31, 2026

Big changes ahead? IRDAI to soon unveil insurance distribution reform paper

Global deal value rebounded on a handful of mega-mergers as volatility cooled, but Gulf-bound targets and equity issuance slowed with escalation risk still hanging over markets.

5 Mins Read

Did You Know?

ON AIR
August 3, 2026

International mutual funds: Only 12 funds still accept fresh SIPs. See the list

August 3, 2026

ON AIR
August 3, 2026

International gains revive appetite for global mutual fund schemes

August 3, 2026

ON AIR
July 31, 2026

The risks that come with US economy going from K to L-shaped

July 31, 2026

ON AIR
July 31, 2026

Inflation cools in biggest euro economies, easing rate hike urgency

July 31, 2026

ON AIR
July 31, 2026

U.S. consumer confidence rises as gas prices fall, but economic outlook remains gloomy

July 31, 2026

ON AIR
July 31, 2026

The five stages of a USMCA shakeup

July 31, 2026

ON AIR
July 31, 2026

Who gains in an AI-supercharged economy?

July 31, 2026

ON AIR
July 31, 2026

External shock risks rise as geopolitics, AI reshape global economy; near-term outlook uncertain: RBI governor

July 31, 2026

International mutual funds: Only 12 funds still accept fresh SIPs. See the list
21 Dec 2025

International mutual funds: Only 12 funds still accept fresh SIPs. See the list

7 Mins Read

With over 80% of international mutual funds still shut to fresh money, distributors must work with a very limited set of 12 SIP-eligible schemes to offer clients global diversification.

International gains revive appetite for global mutual fund schemes
21 Dec 2025

International gains revive appetite for global mutual fund schemes

4 Mins Read

Rising inflows into international funds and strong overseas performance are reviving client interest in global diversification, creating an opportunity for MFDs to position select open schemes as core allocation tools rather than tactical bets.

The risks that come with US economy going from K to L-shaped
21 Dec 2025

The risks that come with US economy going from K to L-shaped

5 Mins Read

AI-driven Big Tech gains are propping up US consumption via a wealth effect concentrated in the richest households, but rising strain on lower-income consumers could quickly hurt markets if the AI trade reverses.

Inflation cools in biggest euro economies, easing rate hike urgency
21 Dec 2025

Inflation cools in biggest euro economies, easing rate hike urgency

3 Mins Read

Cooling inflation in major euro zone economies reduces immediate ECB rate hike pressure, which can influence global bond yields and overseas allocation decisions for Indian clients.

U.S. consumer confidence rises as gas prices fall, but economic outlook remains gloomy
21 Dec 2025

U.S. consumer confidence rises as gas prices fall, but economic outlook remains gloomy

3 Mins Read

For MFDs, modestly improving U.S. consumer confidence amid easing gas prices but lingering pessimism and a softening labor perception signals a still-fragile global backdrop for equity and debt allocations.

The five stages of a USMCA shakeup
21 Dec 2025

The five stages of a USMCA shakeup

8 Mins Read

Potential non-renewal of USMCA could disrupt North American trade, supply chains, and growth, indirectly affecting global markets that Indian MFD clients invest in.

Who gains in an AI-supercharged economy?
21 Dec 2025

Who gains in an AI-supercharged economy?

5 Mins Read

AI-driven productivity could shift long-term equity leadership from today’s tech builders to broader value and non-U.S. sectors, shaping how MFDs position client portfolios.

External shock risks rise as geopolitics, AI reshape global economy; near-term outlook uncertain: RBI governor
21 Dec 2025

External shock risks rise as geopolitics, AI reshape global economy; near-term outlook uncertain: RBI governor

6 Mins Read

RBI’s latest Financial Stability Report signals a resilient banking system with record-low NPAs but warns MFDs to stay alert to rising external shocks and sectoral stress, especially in agriculture.